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I am a fixer. I integrate brand, marketing & experience strategies to drive fresh growth using existing resources.
Business and marketing leaders seek me out when they need to attract more buyers, stretch into new sources of revenue, scale-up, make the most of acquisitions, prepare for sale and improve employee effectiveness to drive greater market impact.
I’ve contributed to over 35 business transformations, across 150+ countries and many industries, as an advisor, chief brand officer and marketing leader.
I have a reputation for deep expertise, creativity and pragmatism. My positivity and infectious energy galvanise those around me and drive collaboration.
My bestselling book ‘Rebrand Right, how to refresh your brand and marketing to grow your business’ has been hailed as “a definitive guide”.
“Rachel is one of the most innovative brand marketers I’ve ever had the pleasure of working with. She understands and is able to build brands and messages that matter and that drive demand at scale. Rachel has an enormous history of being able to collaborate and partner inside organizations with long legacies to do something entirely special. There are people you work with and then people you work with who you instinctively share a common language, a way of thinking and doing with. I am privileged to count Rachel as one of those people in my own career.”
Gabie Boko, CMO, NetApp
“Rachel has incredible passion and drive - she always ensured that we brought the customer perspective to the forefront and created a product focused on real customer problems. Rachel’s expertise and thought leadership helped us to achieve an outstanding result and our business is all the better for it!!”
Geri Gold, Board Member, Retired President & CEO, HPE Financial Services
“Rachel is one of the most incredible marketing strategists I've come across globally. She leads with purpose and has the unique ability to influence without authority to manage even the most complex stakeholder situations towards a positive outcome. She is a B2B marketing genius!”
Sotis Dramalis, SVP Marketing & CMO Asia Pacific & Japan, SAP.
“I call Rachel the 'brand ninja'. She does two things particularly well: Works extremely fast and at a level of detail that nothing escapes her; Builds trusted relationships inside the organisation yet at the same time challenges and influences very strongly. My project had short deadlines and limited resources. Rachel was perfect. She can shift more work than 5 people on a good day. I don't know how she does it. Truly.”
Karen Geary, Non-Executive, Page Group, Sabre Insurance & Mobico Group.
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Rebrand Right – how to refresh your brand and marketing to grow your business
“People undertaking a rebranding should do two things. 1) Be very afraid. 2) Read this book. There is wise advice on every page.”
Rory Sutherland, Vice Chairman, Ogilvy
“If you’re looking for a definitive guide on how to help your business grow through effective brand management and strategy, then look no further.”
Pete Markey, ex-Chief Marketing Officer, Boots
“This is the book I wish I’d had earlier in my career. It’s a faultless, fool proof guide to anyone considering a rebrand, brimming with obvious experience, relatable examples and practical steps to follow.”
Marisa Kacary, Chief Marketing Officer, WilsonHCG
“I have never encountered a book that offers such clarity and confidence in navigating a rebrand in a controlled, calm and structured way.”
Lucy Murphy, Chief Growth Officer, Linklaters LLP
“This is bite-size best practice for marketing that you will go back to again and again because it’s timeless.”
Abigail Comber, Vice President Marketing and Customer Experience, HCA Healthcare
“The techniques, process, templates and ideas are proven in the cauldron of delivery, with pragmatic insights for the experienced or those starting for the first time.”
Duncan Daines, Chief Marketing Officer & Group Head of Engagement, Gama Aviation
“Indispensable regardless of product category or size of organization.”
Anil Gadre, Advisor and Chief Marketing Officer
“A must-read for anyone looking to elevate their brand with confidence and ease.”
Philip Randerson, Chief Executive Officer, HotTopics
“A masterpiece that makes you want to take notes, look back on pages and then get back to your team feeling inspired and ready to take action. A must-read for every marketer!”
Kayci Evans, Head of Marketing and Brand Partnerships, Evil Geniuses
“I would encourage everyone around the leadership table, irrespective of the letters that follow the ‘C’ to read this book to better understand the impact that marketing can play in the company’s growth.”
Mehul Kapadia, Chief Revenue Officer, Locus and Non-Executive Director, England Boxing
Rachel’s book ‘Rebrand Right – how to refresh your brand and marketing to grow your business' is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Co-authored with brand strategist Sarah Robb it was an Amazon international bestseller and ‘hot release’ at publication in April 2025. Based on 50 years of experience on close to 100 B2B and B2C brands, this is the definitive guide to modern rebranding.
Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step - from brand strategy to identity, marketing, implementation and experience.
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If you need advice or help strengthening your business’s market position to drive fresh growth, get in touch.
© Rachel Fairley 2025. All rights reserved.
Image 1 Catherine Gill, Image 2 Anushe Low, Image 3 TechFinitive panel ‘Keeping B2B Marketing Real: Authenticity in an AI-Driven World’ at Advertising Week Europe 2025